In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media.
Digital media is so pervasive that consumers have access to information any time and any place they want it. Digital Marketing is a spokesman for your Company 24/7. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.*
Digital Marketing focuses on many different online sources to reach your clients. But still, the most important one will be your direct interaction with your client via your website. Website is located towards the bottom on the marketing funnel, but it’s also the closest one to closing a sale or generating the lead.
Your main focus on digital marketing starts with your website. It’s the staple that will allow your Social Media to expand, your Online ads to convert and your e-blast to translate into successful promotions. If you would like to learn more about how to create a successful digital campaign, contact us.