Print marketing reflects anything from your business cards, letterhead to your direct mail, brochures newspaper and magazine advertising. It’s considered the “traditional” part of marketing. No matter what product or service you offer, print marketing still has a place in your marketing-mix. How important it is will depend on your lead generating source.
Print marketing is the oldest form of traditional marketing. Loosely defined as advertising in paper form, this strategy has been in use since ancient times, when Egyptians created sales messages and wall posters on papyrus. Today, print marketing usually refers to advertising space in newspapers, magazines, newsletters, and other printed materials intended for distribution.
Direct Mail is a form of print marketing used successfully by many companies. We offer a wide variety of print services and constantly strive for a higher return rates for our clients. Direct Mail has evolved tremendously in the past years with access to more accurate and sophisticated databases of prospects. Gain the insight you need to decide where to invest capital, how to manage risk, and how to develop targeted campaigns to increase sales. We will provide you with heat maps of your targeted ZIP codes or areas, to take the largest advantage of your targeted mailings.
Newspaper and Magazine Advertising
Although newspaper and magazine advertising has been widely replaced with online advertising that deliver immediate results, we still see clients that are extremely successful in this type of print advertising. It’s an excellent brand builder if designed correctly.
If you have a need for a print advertising campaign or direct mail campaign, please do not hesitate to contact us.