Brand Identity is the gear that makes the machine move. You take the perception of how customers look at a business or a product, and you maximize and market it to the fullest. The identity itself is a mash-up of the colors, logo, writing style, fonts, etc.. If you are not focused on your brand, yesterday is a good time to start.
Part 1 of 2 by: Benjamin Lindberg, CR A trademark is a distinguishing name or symbol used for specific identification of brand or individual. It can be a logo or even odd phrase as in NBA player [...]
With the transition to digital media, more eyes are watching your brand than ever before. It’s important to have consistent branding to maximize impression utilization. The easiest way to [...]