This is what would happen if Alexa lost her voice

How-to Guide to Launching NARI’s New Logo

The new logo for the National Association of the Remodeling Industry (NARI) debuted last week. In the coming months, members will be inundated with logo update recommendations and brand usage [...]

Facebook and Hashtag Guidelines for Rio 2016 from USOC

In the run up to this week’s opening ceremony for the 2016 Rio Olympics the United States Olympic Committee (USOC) is making huge waves with warnings about trademark infringement for [...]


Guerrilla marketing is quite different from traditional marketing efforts. It’s defined as: an advertisement strategy concept designed for businesses to promote their products or services [...]

Branding – More than just Strategy

Brand development begins at the crossroads of perception, experience, and needs. Existing businesses often get stuck in an identity that they are reluctant to change. This is especially true for [...]

You are such a Scope Creep

When finalizing a decision on remodeling project, a lot of homeowners will pose one final question, “Can you guarantee me that I won’t have to pay any more for this project?” They have heard the [...]

Top 5 Stock Photos Used in Marketing that We Come Across

Even businesses with professional photos of projects or products have a need for an occasional stock photo. How important is it that your photo is unique? Thanks to Google’s reverse image [...]

Should I Trademark My Business Part 2

Part 2 of 2 by: Benjamin Lindberg, CR In the last post, I wrote about the importance of protection afforded to trademarks, but didn’t specifically discuss Google’s take on the issue. Especially [...]

Should I Trademark My Business Part 1

Part 1 of 2 by: Benjamin Lindberg, CR A trademark is a distinguishing name or symbol used for specific identification of brand or individual. It can be a logo or even odd phrase as in NBA player [...]

Tips for Successful Logo Design

With the transition to digital media, more eyes are watching your brand than ever before. It’s important to have consistent branding to maximize impression utilization. The easiest way to [...]