Starbucks Introduces Impossible Breakfast Sandwich

 In Branding and Identity, Featured, Marketing News
Starbucks Introduces Impossible Breakfast Sandwich

Source: Starbucks Corp.

Starbucks Corp. is now serving the Impossible Breakfast Sandwich, featuring Impossible Foods’ plant-based sausage.

Starbucks is adding plant-based meat to its U.S. menu for the first time. The Impossible Sandwich is available nationwide and includes an Impossible sausage patty, a cage-free fried egg and aged cheddar cheese served on ciabatta bread.

Starbucks announced early in 2020 that it is planning to introduce plant-based meat to its menus worldwide as part of an effort to reduce its environmental impact. The company has sold milk alternatives, such as soy milk and oat milk.

“We’re pleased to add the Impossible Breakfast Sandwich, made with Impossible plant-based sausage, to Starbucks’ menu in the US, to meet the growing customer-interest in plant-based options,” said Michael Kobori, chief sustainability officer at Starbucks. “Over the years, in response to customer interest, we have added plant-based milk alternatives such as soy, coconut, almond and oat milk. We are thrilled to expand our plant-based menu into food with this new breakfast sandwich.”

The Impossible Breakfast Sandwich joins three other new plant-based offerings joining the Starbucks menu for the summer.

Starbucks’ cold foam platform is expanding to include the Cold Brew with Cinnamon Almondmilk Foam and the Cold Brew with Dark Cocoa Almondmilk Foam – cold brew topped with mocha sauce, cocoa powder plus almond milk cold foam.

Menu additions come in response to Starbucks’ sustainability commitment.

Watch the GeekWire review.  Sounds like it’s definitely worth giving it a shot.

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