ABM – Always Be Marketing. This holds true to yourself and your business. We define it as using methods to inform potential clients that your business exists and that your service or product might be useful to them. This is done using platforms such as digital, print, TV, and even word of mouth. If you are not marketing, it means you do not want to grow your business.
When thinking about the changing environment of marketing in the digital age, many companies are looking at the internet to do their marketing for them. This is a similar idea to the desire for a [...]