In Marketing

Business owners face a daily barrage of marketing companies pitching their wares, ranging from rabid dog sales reps from Yelp and HomeAdvisor to boiler rooms of SEO experts promising #1 Google rankings. From the very beginning, we’ve wanted to be a different kind of marketing partner. Here are the core philosophies that separate us from the vast sea of marketing and lead generation firms.

We are industry experts.

We specialize in marketing for building product manufacturers, home improvement companies, and building professionals. We do this because we are passionate about an industry that creates buildings and spaces for the next generation. We do this because we want to help raise the bar for professionals seeking to grow and improve their processes.

We know the business, and exactly what marketing tactics work best.  

Fixed price approach.

We believe in a fixed monthly fee pricing model for ongoing services and a project price for one-time projects. This benefits our clients in two ways: (1) there are no billing surprises and (2) your actual cost per lead typically declines over time. In other words, as we get better and more efficient, we pass those savings on to you in the form of ever declining CPA’s, more efficient customer acquisition and better revenues.

If  marketing efficiency improves, which it should, shouldn’t your price per lead follow?

Relationship building.

At Lion Tree Group, our focus is on establishing long-lasting relationships built on trust, shared vision, and real results. We’ll report to you on a month-to-month basis to ensure our marketing efforts stay consistent with your business goals. And we’ll offer suggestions for new marketing ideas or offer business ideas that could help take your business to the next level.

We stand on results.

You own your assets.

The core components of your marketing effort are assets of your business that have standalone value. A findable, conversion-focused website is as productive an asset for your company as a truck or tool and should be treated as such. When working with us, you own your assets. That includes your website, your Google Ads account, Analytics—everything.

Try asking ReachLocal for access to your Adwords account or YP.com for your domain.  

Integrated and metrics driven advertising.

We deploy the right mix of marketing activities for your business’s needs and don’t rely on one horse in the race. We understand the synergistic behaviors between different tactics—how Facebook videos can improve Google Ad conversion, for example—and manage a diverse mix of activities for optimal performance. Most importantly, we’re data driven and report in detail on the actual performance of the work we do on your behalf.

We’re transparent and report results in detail.

Why Lion Tree?

At the end of the day, we hang our hat on unique designs that drive a consistent brand image. We start with website design that adds real value for businesses and becomes the focal point of the marketing funnel. But we also know how important a website marketing plan is to the identity of a company. Brand are built on designs and actions that generate real awareness and engagement. Brands are built by standing out. We’ve got the ideas to help you Get Your Lion’s Share of Market Share.

 

About the Author

Ben Lindberg, CR is a partner in Lion Tree Group, a marketing agency in Madison, WI. His expertise is in multi-platform brand messaging with a focus on inspiring homeowners. As an industry insider, he has walked the walk and developed a winning strategy from experience with one of Wisconsin’s largest remodeling companies. His agency specializes in digital design and branding roadmaps. He regularly blogs on his company’s blog: The Bark and Roar.

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