Social Media Marketing

In the wake of 22 school shootings already this year, Sandy Hook Promise, the Newtown, Connecticut-based nonprofit whose mission is to prevent gun violence in schools, launched its new public [...]

Facebook is considering following in the footsteps of Instagram and hiding the “like” count on posts. The company has been under a lot of pressure to reduce post-anxiety for users [...]

In Q2 Facebook reported revenue of $16.886 billion,  which is up 28%  comparing to the second quarter of last year.  Nearly all of the revenue came from advertising.

How the 2018 Facebook News Feed Changes Will Affect Small Businesses The announcement this week that Facebook would be “reprioritizing” personal news feeds in an attempt to continue [...]

Facebook has made some significant API updates in the past few months in an effort to combat the spread of fake news and misrepresentation. We’re going to walk through a few of the common [...]

Every year, our team at Lion Tree Group ends the year doing two things. 1) Deciding on and awarding our Lion’s Share Awards for excellent creative design to NARI members in Madison, WI and 2) [...]

What Really Killed Infographics? Is the Infographic dead? This confusing reality struck as I was updating a client’s social media calendar yesterday and saw on the future blog ideas, “Why We Love [...]

Types of Facebook Ads – Utilize the Right Ad Campaign Type to Generate the Most Buzz for Your Business In the past year there has been quite a shift in Facebook’s advertising options. Most [...]

80% or $4.5 billion of $5.6 billion in ad revenue attributable to mobile. In 2012, investors were anxious that Facebook was behind the curve of consumer mobile adoption. Since that time, Facebook [...]