Chilling “Back to School Essentials” PSA from Sandy Hook Promise delivers an important message

 In Social Media Marketing

** Please note that this PSA contains graphic content related to school shootings that may be upsetting to some viewers. If you feel that this subject matter may be too difficult for you, you may choose not to watch this video. **

In the wake of 22 school shootings already this year, Sandy Hook Promise, the Newtown, Connecticut-based nonprofit whose mission is to prevent gun violence in schools, launched its new public service advertising campaign.

In the video, children discuss the various items their parents have purchased for them for the new school year. Although the list begins innocently, it grows increasingly darker.  The spot concludes with the stark statement: “It’s back to school time, and you know what that means. School shootings are preventable when you know the signs.”

If you are interested in supporting Sandy Hook Promise visit 

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