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Digital Media

The advertising outlet for many companies here in the digital age.  More impressions for fewer dollars when compared to print advertising. Can this can integrate A-B testing, since media can be swapped out fairly easily. Designing the right campaign and message is the key to maximizing conversions and click through rates.
 Worst passwords of 2016 and how to protect yourself from common mistakes
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By Lion Tree Social
In Digital Media, Marketing News
Posted January 25, 2017

Worst passwords of 2016 and how to protect yourself from common mistakes

Each time you enter a password on your computer, do you make sure that the site is secure and the password you have entered is protected?  Most of us likely will say “no”.  In [...]

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 Media Spending Is growing and placement is Key to ROI
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By Lion Tree Social
In Digital Media
Posted May 23, 2015

Media Spending Is growing and placement is Key to ROI

Why Media Spend Is Burning A Hole In The CMO’s Pocket Why do so many companies see their media dollars fail? When managed the right way, columnist Scott Vaughan explains, media can deliver [...]

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 Decline of Print Advertising and the Rise of Digital Media – What to do?
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By Lion Tree Social
In Digital Media
Posted April 26, 2015

Decline of Print Advertising and the Rise of Digital Media – What to do?

As marketers’ investments in print advertising continue their steep decline, experts explain the medium’s relevance in the digital age Last year was another rough one for newspaper and magazine [...]

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