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As marketers’ investments in print advertising continue their steep decline, experts explain the medium’s relevance in the digital age Last year was another rough one for newspaper and magazine [...]

Mobilegeddon is Upon us!! Google released sweeping changes to its search algorithm on Tuesday, giving mobile-friendly websites a boost on smartphones. In its mobile search results, Google (GOOGL, [...]

If you’re a retailer who depends on affiliates to send you traffic, their mobile-geddon is your mobile-geddon. Columnist Melissa Feemster explains how affiliate marketers and affiliates [...]

Worldwide total is a 33.5% increase over 2014. Spending in the U.S. and Canada will pass $10 billion this year for the first time, according to the research company. Advertisers in North America [...]

As the Google+ we knew splits up, what’s the lesson learned? Don’t put all your digital marketing eggs in one basket, advises columnist Travis Wright. Google+ is unofficially [...]

Snapchat now in the Top 15 apps, in terms of overall reach. On Friday comScore released its latest US smartphone market-share data (February 2015). It asserts that 76.6 percent of the US mobile [...]

Behind every great marketing campaign is a team of talented marketing professionals, so it’s no surprise that projected hiring needs are, in turn, reliable indicators of future marketing trends. [...]

Here are the most famous penalty dates but there are dozens of minor updates that have occurred between them: February 14th 2011 Panda April 24th 2012 Penguin September 30th 2012 Panda, Penguin [...]