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Monthly Archive for: "April, 2015"
 Decline of Print Advertising and the Rise of Digital Media – What to do?
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By Lion Tree Social
In Digital Media
Posted April 26, 2015

Decline of Print Advertising and the Rise of Digital Media – What to do?

As marketers’ investments in print advertising continue their steep decline, experts explain the medium’s relevance in the digital age Last year was another rough one for newspaper and magazine [...]

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 5 Fast Facts about Google Mobile Friendly Update
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By Lion Tree Social
In Mobile Friendly Website
Posted April 21, 2015

5 Fast Facts about Google Mobile Friendly Update

Mobilegeddon is Upon us!! Google released sweeping changes to its search algorithm on Tuesday, giving mobile-friendly websites a boost on smartphones. In its mobile search results, Google (GOOGL, [...]

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 “Mobile-Friendly” Impact on Affiliate Marketing
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By Lion Tree Social
In Mobile Friendly Website
Posted April 20, 2015

“Mobile-Friendly” Impact on Affiliate Marketing

If you’re a retailer who depends on affiliates to send you traffic, their mobile-geddon is your mobile-geddon. Columnist Melissa Feemster explains how affiliate marketers and affiliates [...]

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 Social Ad Spending Will Hit $23.68 Billion This Year
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By Lion Tree Social
In Social Media Marketing
Posted April 16, 2015

Social Ad Spending Will Hit $23.68 Billion This Year

Worldwide total is a 33.5% increase over 2014. Spending in the U.S. and Canada will pass $10 billion this year for the first time, according to the research company. Advertisers in North America [...]

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 What The Unofficial Demise of Google+ Means For Marketing
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By Lion Tree Social
In Social Media Marketing
Posted April 16, 2015

What The Unofficial Demise of Google+ Means For Marketing

As the Google+ we knew splits up, what’s the lesson learned? Don’t put all your digital marketing eggs in one basket, advises columnist Travis Wright. Google+ is unofficially [...]

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 Comcast 2015 – Smartphones Reach Nearly 77 Percent Penetration In US
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By Lion Tree Social
In Smartphones
Posted April 15, 2015

Comcast 2015 – Smartphones Reach Nearly 77 Percent Penetration In US

Snapchat now in the Top 15 apps, in terms of overall reach. On Friday comScore released its latest US smartphone market-share data (February 2015). It asserts that 76.6 percent of the US mobile [...]

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 Hiring Trends for the Year Ahead
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By Lion Tree Social
In Marketing News
Posted April 14, 2015

Hiring Trends for the Year Ahead

Behind every great marketing campaign is a team of talented marketing professionals, so it’s no surprise that projected hiring needs are, in turn, reliable indicators of future marketing trends. [...]

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 G-Day is G-minus 9 Days away – Google’s Mobile Friendly Algorithm is coming!
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By Lion Tree Social
In Google News
Posted April 12, 2015

G-Day is G-minus 9 Days away – Google’s Mobile Friendly Algorithm is coming!

Here are the most famous penalty dates but there are dozens of minor updates that have occurred between them: February 14th 2011 Panda April 24th 2012 Penguin September 30th 2012 Panda, Penguin [...]

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