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Decline of Print Advertising and the Rise of Digital Media – What to do?

As marketers’ investments in print advertising continue their steep decline, experts explain the medium’s relevance in the digital age Last year was another rough one for newspaper and magazine [...]

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5 Fast Facts about Google Mobile Friendly Update

Mobilegeddon is Upon us!! Google released sweeping changes to its search algorithm on Tuesday, giving mobile-friendly websites a boost on smartphones. In its mobile search results, Google (GOOGL, [...]

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“Mobile-Friendly” Impact on Affiliate Marketing

If you’re a retailer who depends on affiliates to send you traffic, their mobile-geddon is your mobile-geddon. Columnist Melissa Feemster explains how affiliate marketers and affiliates [...]

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Social Ad Spending Will Hit $23.68 Billion This Year

Worldwide total is a 33.5% increase over 2014. Spending in the U.S. and Canada will pass $10 billion this year for the first time, according to the research company. Advertisers in North America [...]

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What The Unofficial Demise of Google+ Means For Marketing

As the Google+ we knew splits up, what’s the lesson learned? Don’t put all your digital marketing eggs in one basket, advises columnist Travis Wright. Google+ is unofficially [...]

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Comcast 2015 – Smartphones Reach Nearly 77 Percent Penetration In US

Snapchat now in the Top 15 apps, in terms of overall reach. On Friday comScore released its latest US smartphone market-share data (February 2015). It asserts that 76.6 percent of the US mobile [...]

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Hiring Trends for the Year Ahead

Behind every great marketing campaign is a team of talented marketing professionals, so it’s no surprise that projected hiring needs are, in turn, reliable indicators of future marketing trends. [...]

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G-Day is G-minus 9 Days away – Google’s Mobile Friendly Algorithm is coming!

Here are the most famous penalty dates but there are dozens of minor updates that have occurred between them: February 14th 2011 Panda April 24th 2012 Penguin September 30th 2012 Panda, Penguin [...]