WHAT IS GUERRILLA MARKETING?
Guerrilla marketing is quite different from traditional marketing efforts
Small businesses started changing their ways of thinking and approached marketing in a brand new way. The concept of guerrilla marketing continues to develop and grow organically.
The main point of guerrilla marketing is that the activities are done exclusively on the streets or other public places, such as shopping centers, parks or beaches with maximum people access so as to attract a bigger audience.
Larger companies have been using unconventional marketing to compliment their advertising campaigns. Some marketers argue that when big businesses utilize guerrilla marketing tactics, it isn’t true guerrilla. Bigger companies have much larger budgets and their brands are usually already well established.
View these samples of Guerrilla Marketing.
TYSKIE BEER (POLAND)
METRO – TRAVEL
DON’T DRINK AND DRIVE
KEEP OCEANS CLEAN CAMPAIGN
PROTECT YOUR EYES