In Branding and Identity, Marketing

Guerrilla marketing is quite different from traditional marketing efforts. It’s defined as: an advertisement strategy concept designed for businesses to promote their products or services in an unconventional way with little budget to spend. The original term was coined by Jay Conrad Levinson in his 1984 book ‘Guerrilla Advertising’. Today there are 58 volumes in 62 languages, and more than 21 million copies have been sold worldwide.  Levinson suggests that campaigns need to be shocking, unique, outrageous and clever. It needs to create buzz.

Small businesses started changing their ways of thinking and approached marketing in a brand new way. The concept of guerrilla marketing continues to develop and grow organically.

The main point of guerrilla marketing is that the activities are done exclusively on the streets or other public places, such as shopping centers, parks or beaches with maximum people access so as to attract a bigger audience.

Larger companies have been using unconventional marketing to compliment their advertising campaigns. Some marketers argue that when big businesses utilize guerrilla marketing tactics, it isn’t true guerrilla. Bigger companies have much larger budgets and their brands are usually already well established.

View these samples of Guerrilla Marketing.

683f449d8cfa712ef0c0574b2c0c6f8bMOVIE 2012

417ede933065445a87d7baac5c55fd0eTYSKIE BEER (POLAND)

nikon-sensory-lightboxNIKON

ddc3686e75db978359502dcabbe39c7eSUPERETTE

3edfbcd792021261c85cfee997a4fd57IKEA

5bfae62f7aa6b652085904e578f76e25BUS STOPS

747535a6aadbd6437f10d406e1734119METRO – TRAVEL

f7279679c3a85cd9af9840001b2bc958DON’T DRINK AND DRIVE

39702545b1844afb4004a34c23451372KEEP OCEANS CLEAN CAMPAIGN

53ca561f300081577b17982669f67e20PAPA JOHN’S

83b3532b4b469582d3e2fa17792a867dPROTECT YOUR EYES

77f67a402da00cb9c70a979e4db08207VISA

4597e18bc8301fc679b971a89c31b5e5ORAL-B

b9c6b87ab87b41f594cba77dd407470ePOLLUTION

49a0f070628fab4b80969cc9c36f8614SPRITE

1d2cf638cd6d0c70ef048614141066e2NAT GEO

ac1be734b6be5b9d725abc5ecf4e3147

935e9700f1ece5b8acb81c111e97b708IWC

c36fa9cb492e227fede301ff98736193 4cb5ed0bef96791a167c306c5f7060bbFIGHT HUNGER

6f59cb6de4aaf35d96cd501fa1248facAMNESTY INTERNATIONAL

aef2996d6cbe0e63185422c556983e92IBM

05fd2d7afa84e0ed2d8d48a9a40a0c15

TRUCK WRAPS

a033d55d4bd8bc9eabde9434c8d09e2fCONSERVATION

b0dc532554b713146d2a039fee6e4830

SMART

 

Recent Posts

Start typing and press Enter to search

woman considering branding strategy2016 Olympics non-official logo7