Branding and Identity

Part 2 of 2 by: Benjamin Lindberg, CR In the last post, I wrote about the importance of protection afforded to trademarks, but didn’t specifically discuss Google’s take on the issue. Especially [...]

Part 1 of 2 by: Benjamin Lindberg, CR A trademark is a distinguishing name or symbol used for specific identification of brand or individual. It can be a logo or even odd phrase as in NBA player [...]

With the transition to digital media, more eyes are watching your brand than ever before. It’s important to have consistent branding to maximize impression utilization. The easiest way to [...]