What’s Makes a Great Logo?

There has been a lot published over the years about logo design the almost singular importance of the logo on the development of a brand. Here is great video highlighting several important features in logo design and the creative reasoning behind some of the great brand logos. It turns out, the brand does not follow the logo, but rather the brand is built from a great foundation of products or services and the logo is used as a recognizable ambassador for the brand. More on logos down the road, but for now, enjoy this video.