2016 Social Media Trends
2016 Social Media Trend Predictions Infographics
Our top 5 2016 Social Media Trends include changes in advertising practices, user behavior, message delivery and updates for many social media platforms.
- MESSAGE DELIVERY IS NOT FREE
Most social media platforms will turn to algorithms that alter your feed structure and deliver only selected messages. Just like the boost button on FB, the only way to assure that your message is going to be seen by all your fans (including followers), will be paying for its delivery.
CUSTOMER DRIVES THE MESSAGE
Brands and companies are no longer in the driver seat. Customer dictates the content. When promoting products, we will build our social messages based on the needs that are presented by our clients. It’s becoming a conversation, rather than brands steering clients what they believe their product/service should be. Marketing tactics will adapt to the client and their behavior.
Private in-app messaging will become a common way clients will interact with brands. Customer service will expand to support requests from social networks.
VIDEO IS THE KING… AND QUEEN.
If you haven’t jumped on the bandwagon of mobile on-the-go videos – now is the time! Video started ruling social posts in 2015 and it will get even bigger in 2016. Everything from the way your video has been produced to the length of it will have to change per platform you are posting on, to maximize the reach. Get to work and start creating LIVE broadcasts.
- INSTANT CONTENT
The trend of in-app delivery will only grow in 2016. All Social Media platforms want to control the outbound traffic and sending you to an external web page for an article or a story is a disadvantage. You will be seeing more in-app publications, advertisements, and sign-up landing pages. This practice saves not only on loading time, but also limits outgoing traffic.
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