Facebook’s Large Fourth Quarter is a Result of Mobile Ads

80% or $4.5 billion of $5.6 billion in ad revenue attributable to mobile. In 2012, investors were anxious that Facebook was behind the curve of consumer mobile adoption. Since that time, Facebook [...]

The App-ocalypse and Great Migration Back to Web Apps

Web Apps are poised to grab significant market share from Android and iOS apps in 2016. Arstechnica has an article that speaks to the finer points of the native/web app discussion. I highly [...]

2016 Social Media Trends

2016 Social Media Trend Predictions Infographics Our top 5 2016 Social Media Trends include changes in advertising practices, user behavior, message delivery and updates for many social media [...]