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The End of Angie’s List: Losing Trust in Online Reviews

The End of Angie’s List is Here Previously I wrote about the elimination of membership fees for Angie’s List and the potential consequences for Angie’s List as it made the [...]

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Review Washing: Losing Trust in Online Reviews

Gaming the consumer experience is nothing new. Advertisers picked up on this more than a century ago by controlling the conversation about their product. Why let an unbound customer feedback [...]

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Capitalized Feedback: Losing Trust in Online Reviews

Amazon was the king of online user trust. Built on the backs of reviewers, Amazon gained credibility with consumers and ushered in the collaborative buying experience we’ve come to enjoy. [...]

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Facebook and the Evolution of Likes

Social media has been slowly creeping into our lives since the early 2000’s. Originating in the threads of message board forums, what was once a place to share ideas and life tips has [...]