Best Real Estate Website Designs
Agents and brokers seem to have a long-running debate over the necessity of having their own websites versus relying on aggregators like Zillow, Redfin, or Realtor.com. Having extensive experience in web development in the real estate market, we feel confident that a local website carries a tremendous number of benefits, and we have factual data to support that.
Let’s start with the quality of conversions
The most valuable element of a great local real estate site is conversions and the quality of the inquiries. Are you part of a lead gen program? Are your Zillow leads shared with other premier agents? Are WhatsApp messages what you generally see in your inbox? It can become exhausting to sift through all of the emails that amount to absolutely nothing.
After observing visitor behavior and monitoring thousands of lead web submissions, we are confident that local sites have unbeatable power when it comes to quality conversions. The website below is a land and farms specialty site that, in the course of just one year, improved conversions by 8,082%. Yes, that is the actual number when comparing leads on the old site to the newly designed site.
What do we attribute this success to? The site has a more customized structure than the standard data pushed to all MLS platforms. Yes, it is still fully automated and feed-driven, but we were able to build a site that almost demands conversions. It has outstanding SEO, beating major sites like Zillow on agent and office searches. It’s a powerhouse, not only from a visual perspective but also in overall lead conversion and traffic performance.
Main features of this website that allow it to perform and stand out visually:
- clean homepage structure with location detection for featured listings
- strong visual hierarchy
- mobile-friendly layout with custom app-like navigation
- unique property page structure
- Mapbox vs. traditional Google Maps
- easy form access
- outstanding SEO & GEO
More than a pretty layout
The second website that stands out for its unique performance is a much smaller site with only about 150 active listings. It is a luxury ranch real estate website built around outstanding SEO practices, unique evergreen content, and some of the best-performing blog posts. The site outperforms many large websites when it comes to traffic, and on average it delivers just under 100K views per month. Even in AI-driven environments where clicks to websites are significantly dropping, the site maintains strong conversions.
Unique performance features:
- striking design aligned with luxury real estate
- unique property listing layouts
- custom agent pages
- outstanding blog
- listing-driven, not map-driven, layout
- strong SEO & GEO
Award winning design
This real estate influencer website won many design awards, and it helped establish a solid foundation for real estate lead generation. This new platform allowed our client to leverage his social presence and translate it seamlessly into business transactions.
Unique performance features:
- strong visuals and user interest
- knowledge base
- social media presence
- lead generation
- SEO and AI search optimization
If you are looking for a well-performing real estate website, contact us today.
