The Shoezie – Meet Dad’s Sneaker Beer Koozie
In honor of Father’s Day (June 20) two iconic brands came together to create one of the more unique beer koozies. Meet the “Shoezie” – created by Miller Lite and New Balance to keep your beer cool in a fatherly fashion.
New Balance is already well known as “the dad shoe” and its new creation will allow you to sip very cool Miller Lite in (dad) style. The koozie’s design is similar to the New Balance 624 Trainer, only instead of a foot, it’s designed to hold a beer.
“The Shoezie brings together two brands that confidently celebrate their connection with dads,” said Jeff McAdams, Vice President of Global Marketing for New Balance. “New Balance and Miller Lite are excited to come together this Father’s Day to tip our hats to Dads everywhere and give them the opportunity to enjoy the day in comfort and in style.”
To promote this unique product, DDB created a print campaign featuring real-life fathers.
“As a dad myself, I know most dads do certain things, like watch TV standing up, keep the garage clean, sear a perfect steak, wear New Balance 624s, and drink Miller Lite,” said Ben Wolan, Executive Creative Director, DDB San Francisco. “We didn’t want actors because dads are already so good at doing what they do.”
A limited number of Shoezies will be available on Father’s Day June 20 10 a.m. EDT on the official Shoezie website.