Political Campaign and Logo Development – Trump vs. Kanye
2016 election is heating up and candidates are bringing up more and more to the table. It’s hard not to notice that the graphic and visual part of this election does not stand up to what we have seen in the year of Obama’s first run. Obama’s marketing campaign was brilliant – everything from his social media to digital banner, had a consistent brand behind it. His slogan, his logo – the campaign was destined for success.
Beyond these great campaigns stands an amazing marketing team. They manage big budgets that fuel up the election process.
We are in the era of flat, bold designs. You can clearly see this trend in the awful Hillary Clinton’s logo. The dislike of the campaign image is almost as big as her e-mail scandal. Yet, someone did advise her to go with the logo representing directions to the hospital.
This year we’re seeing some flames from Rand and Cruz (or maybe it’s a water drop – who knows), Huckabee’s image is way too busy, Bernie – we’ve been there, and Jeb! – is just odd. We almost forgot to mention Marco Rubio and his tiny America…
The unexpected part – the top Republican candidate decided not to create a distinctive image for his campaign. Maybe the blue box with TRUMP inside that appears during each uncensored speech is considered an actual campaign brand.
We know his marketing campaign budget is bigger than all the republican candidates combined. His team can definitely do better. We suggest make it memorable, because at the end of the day, the election is nothing more than popularity contest.
We just couldn’t help ourselves, we had to design something for Kanye West. And although he is not planning to run in 2016, we thought he would be a great candidate to face off Hillary. Why wait till 2020, here is something for 2016. Here’s how we think Kanye could brand himself:
Why go East with Hillary when you could go West with Kanye
Beating Hillary would be quite simple. We used the classic rooster weather vane to represent this in our final logo. Another meaning for the arrow could represent “going backwards.”
We hope we will see some big presence from our 2016 candidates. Maybe they can inspire all of us and create not only a strong brand, but also a strong position in their run for the office.