Starbucks 2021 Holiday Cups Launch Today

 In Marketing News, Featured
Image Credit: Starbucks

Each year Starbucks fans await the new designs for the iconic holiday cups.  This year the company delivered a more inclusive design focused on gifting rather than the traditional Christmas element.  The four new designs of disposable red holiday cups will launch today alongside holiday drinks like the Peppermint Mocha along with the Toasted White Chocolate Mocha, Caramel Brulee Latte, Chestnut Praline Latte and Irish Cream Cold Brew. Starbucks’ newly announced Iced Sugar Cookie Almondmilk Latte, a non-dairy drink inspired by home-baked holiday cookies will be making its debut today as well. Starbucks is also adding a reindeer cake pop and bringing back other sweet treats such as a snowman cookie and sugar plum danish.

The holiday cup designs include 4 themes: Wrapping Paper, Ribbon, Holiday Lights and Candy Cane.

“This holiday, we wanted it to feel magical, we wanted it to be warm, and we wanted it to be inclusive,” Starbucks associate creative director Suzie Reecer said in a statement. “Our goal was to really bring joy to every customer and every partner.”

Starbucks first rolled out seasonal cups in 1997.

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