One of the challenges for today’s retail and restaurant experience is combining the in-person checkout with online ordering and housing it in one system. There are lots of point-of-sale (POS) systems on the market, and there are plenty of website store platforms like WooCommerce and BigCommerce, but these systems act independently tasking owners and managers with import/exports or forcing stores to use tandem systems for orders.
So what is the best option for a single system to manage a business? We’ve found a unique POS system in Revel Systems that is helping restaurants and retailers across Madison organize their businesses and simplify online and in-person transaction in one system. Revel combines the technology of iPad-based in-store POS with an online store that’s packed with features and benefits for everything from bars to gift and apparel stores.
Why isn’t anyone else offering a system like this? To answer that we have to look at how the systems developed separately.
Website Online Store Design
The technology for website stores was initially built for online-only stores. Storefronts like eBay and Amazon led the pack for online ordering. Initially, these market segments weren’t direct competition for brick and mortar establishments, but the order simplicity and consumer desires eventually forced web designers to including other products in web stores. Today everything from fast food to cars is purchased online.
The best web design companies combine engaging user interface design with ultimate functionality. Great designers know how to grab attention and motivate people to feel a certain way or drive on-site clicks. Online stores, like WooCommerce, work great for online-only stores, but many developers have struggles to get that information into workable databases or on-demand ordering systems for restaurants.
Here are a few examples of websites with online stores for businesses that don’t have a need for an integrated POS solution.
Online Stores from Revel
Revel Systems developed an online ordering platform for websites that integrates directly with their in-store iPad POS system. Using custom menus, product, inventory and order information syncs seamlessly both in-store and online. To encourage return visits, your customers can create accounts to store gift card data as well as securely store credit card information for repeat purchases.
Major Benefits of Using Revel POS for Web Stores:
- 100% Mobile-friendly
- Real-time integration with in-store POS system
- Omnichannel reporting
- Customizable menus and products
- Great for quick service, restaurant, bar, retail, or multi-location
- Set pick-up times
- Schedule delivery
- Pay online with credit card (VISA, MasterCard, American Express, Discover)
With access to upsell combos and improved payment flow, Revel provides customers similar ordering options as they would experience while shopping in-store. For retailers, the product layout has been redesigned to provide an intuitive ordering interface by allowing customers to filter available product lists based on different product attributes such as size or color.
To enhance your online ordering experience, Revel provides customizable open source code, allowing the flexibility to design your eCommerce store to include custom colors, logos and social media links to match a company brand.
Sample Revel Systems integrated stores from Position POS in Madison:
Make life easier while extending your customer reach and revenue by harnessing the power of Revel’s online ordering platform. Contact us today to discuss an integrated website design/POS package from Lion Tree Group and Position POS